Partnership Dashboard — MSME Monitoring Platform

A self-service dashboard making a massive, multi-dimensional MSME dataset immediately useful to external government partners — with zero training required.

The Problem

BRI's LinkUMKM platform hosts data on 10+ million MSMEs across Indonesia. External partners — government ministries, regional agencies, and NGOs — foster subsets of these MSMEs but had no centralized way to monitor them. Data was scattered across reports, requested manually, or simply unavailable in a digestible format.

Three User Mindsets

Progressive Disclosure: Four Levels of Depth

Level 1 — Halaman Utama: The 10-Second Overview

Big-number KPI cards answer the most common questions immediately: 10.171.625 total users, new users this year, digital catalog entries. The Indonesia choropleth map provides instant spatial context.

Level 2 — Skoring: Growth & Segmentation

User growth trend (Mar 2024 → Jan 2025) alongside breakdown of 7M+ scored users by class — Tradisional, Berkembang, Modern — with colored cards and percentage pills for instant comparison without estimating chart angles.

Level 3 — Statistik: Multi-Dimensional Segmentation

Four simultaneous breakdowns — Sektor Usaha, Range Omzet, Legalitas, Katalog Digital — using horizontal bar charts. Easier label reading and direct comparison than pie charts. "Lihat Semua" keeps panels clean without hiding data.

Level 4 — Detail: Filtered Data Table

Full dataset power — filterable by Provinsi, Range Omzet, Legalitas, and Katalog Digital status. Hierarchical table with expandable class sub-tiers. Active filters shown as pills so analysts always know what subset they're viewing.

MSME Profile: Product Catalog & Recommended Modules

Clicking into an individual MSME reveals real product photos and prices (showing partners their MSMEs are building genuine digital presence) alongside curated learning modules. The "Hubungi UMKM" WhatsApp button enables direct outreach without navigating away.

Outcome